Positioning
How to say what you do in a way that survives a ten-second scan, and why job titles rarely do it.
Insights
Notes on building a technical presence.
Pieces we are writing on the four things that decide whether a profile works. First issues are in progress; the audit and the scorecard are available now.
What we will cover
Four themes, written plainly.
Visual explainers
How diagrams and carousels are built from a single idea, and when an animation is worth the extra cost.
Consistency
The weekly board, the approval habit, and the reason a system beats motivation every quarter.
Honest measurement
What profile views and follower quality actually tell you, and which numbers are worth ignoring.